Hi, everyone.
My name is John,
and I lead
our external outreach efforts,
representing the
Trust and Safety Team.
My role is to help
you, our publishers,
better understand our policies
and publisher restrictions.
And, importantly, I also
work with our internal teams
to help them better understand
the challenges you face.
Today, I'd like to talk
about our publisher policy
around implementations
that encourage clicks.
First off, why do
we care about this?
We're always working
to facilitate
a healthy digital
advertising ecosystem.
Importantly, this means we
create policies and publisher
restrictions to help ensure
that our users, advertisers
and publishers are protected
and can trust in that ecosystem.
This works best when users click
on ads from genuine interest
on sites with valuable content.
When publishers
encourage users to click
on ads in hopes of making
money, the users' clicks
are not out of genuine
interest in the ads.
If we allow these
invalid clicks,
advertisers will lose out
and trust in the network
would be greatly reduced.
Furthermore,
encouraging clicks
could lead to a
bad user experience,
as the publisher is more
concerned with making money
than with providing
genuine, useful content for users.
Generally, we don't want
publishers to place ads
in a way that
makes it difficult for a user
to distinguish content from ads.
So what types of implementations
encourage accidental clicks?
Basically any deceptive
implementation
designed to obtain
clicks would fall
under encouraging
accidental clicks.
This includes, but
is not limited to:
compensation to
users for viewing ads
or performing searches;
encouraging users
to click on Google ads
using phrases such as
'click this ad',
'support us', 'visit these links'
or any other such language;
using graphical elements
to highlight an ad;
placing misleading
images alongside ads;
formatting ads
such that they are
indistinguishable from content;
formatting content such that it
is indistinguishable from ads;
placing misleading labels
above Google ad units.
Ads should only be
labelled as sponsored links
or advertisements.
In short, we want to help
create an environment
where users are not tricked and
advertisers don't waste money
on unintended clicks.
If we determine that
publishers have implementations
that are designed to
cause unintended clicks,
we can impose restrictions on
the ability of that publisher
to receive certain
sources of advertising.
If your content is labelled with
a Google Publisher policy violation,
Google may
block ads from appearing
against your content or suspend
or terminate your account.
Therefore, it's
important that publishers
follow our posted Help Centre
policies, content restrictions
and best practices.
We are always working
to facilitate a healthy digital
advertising ecosystem.
The future of Google and
our partners are linked,
and we believe in
fostering an environment
where users, advertisers
and publishers can all
thrive in a healthy digital
advertising ecosystem.
By valuing each party, we
help ensure the sustainability
of our industry.
We hope this video helps you
to better understand
our publisher policy
for encouraging accidental clicks.
You can find more videos
explaining our policies
and content restrictions within
the playlist on our channel.
Thank you.
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