Hi, everyone.
My name is Chris, and I'm
part of our external outreach
efforts representing the
Trust and Safety Team.
My role is to help
you, our publishers,
better understand our policies
and publisher restrictions.
And more importantly, I also
work with our internal teams
to help them better understand
the challenges you face.
Today, I'd like to talk
about our auto-refreshing ads
policy, which includes
redirects and timers.
When we create policies
and publisher restrictions,
we try to consider the
needs of users, advertisers,
and publishers.
So why did we
create this policy?
We realized that
sometimes users leave
tabs open for long periods of
time, perhaps even overnight.
Unfortunately,
when this happens,
ads can auto refresh and run
over, and over, and over again.
Specifically, publishers
are not permitted
to alter the behavior of
Google Ads in any way.
This includes playing
ads on pages, or apps,
or in placements that
auto-redirect or auto-refresh,
displaying ads for a
preset time, pre-roll,
before users can view things
such as videos, games,
or downloads.
And publishers are not
permitted to refresh
a page or an element of the page
where the user is requesting
a refresh.
So who benefits
from this policy?
Ultimately, the
ecosystem benefits.
We strive to create
policies and publish
restrictions that benefit
the ecosystem as a whole.
And in this case,
advertisers lose trust
in the digital
market if their ads
are refreshed without
genuine intent by a user.
Additionally, publishers
who follow the rules
benefit, as they are not
competing for ad dollars
with publishers that inflate
the numbers artificially.
All of our policies and
publisher restrictions
are designed and
enforced to build trust
in the digital
advertising ecosystem.
The future of Google and
our partners are linked.
And we believe in fostering
an environment where
users, advertisers,
and publishers can all
thrive in a healthy digital
advertising ecosystem.
And by valuing each party, we
help ensure the sustainability
of our industry.
We hope this video helps you
better understand our policy
for auto-refreshing ads.
And you can find more
videos explaining
our policies and
publisher restrictions
within the playlist
on our channel.
Thank you.
Comments
Post a Comment